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Strategy with Ownership

Build strategies that your teams own with outcomes they deliver.
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Thinking in Fields is a strategic advisory practice helping leaders think clearly, align inside and out, and build strategies their teams can own. We work as thinking partners, not as implementers, guiding clients through decision-making, value definition and the integration of AI into how they operate.

“We don’t take the tools from your hands. We help you use them well, at the right time, for the right reason.”

Explore Our ServicesMeet Our Team

Trusted by Industry Leaders

Empowering Your Business with Clarity and Alignment

Strategic Consultancy Services

Strategy Advisory

Strategy Mentoring for Leaders
Individual or group sessions focused on improving your clarity, confidence and capability as a strategic thinker inside your business. Flexible formats, grounded in your reality.

Whole Business Strategy Advisory
We work with you to align your internal and external value propositions. From EVP to CVP, we ensure your strategy joins the dots between your people, your customers and your market positioning.


 

Commercial Clarity

Transition Support
Achieving clarity in commercial strategy is essential for sustainable growth. Our consultancy services are designed to bring focus and direction to businesses experiencing strategic drift or messaging misalignment. We partner with key decision-makers to identify and address areas of confusion, ensuring your business moves forward with clear, cohesive strategies that drive success.

Workshops and Team Sessions
Facilitated strategy days, ownership sessions, and value mapping workshops. All designed to engage your team in the thinking – not just the doing.

 

AI Thinking Sessions

Demystify AI.
Discover where it fits. Think beyond automation. We help you uncover how AI can support value delivery and improve how you work, without disrupting what makes you good.

Make AI Work for You.
We don’t implement AI. We help you think strategically about where it adds value — in customer experience, team effectiveness, insight generation, and process improvement. Through tailored sessions, we explore your business model, identify practical applications, and help you make informed, confident decisions about where AI belongs (and where it doesn’t).

Founder's Focus

Ideal for startup founders or small business owners looking to refine their brand story and strategic direction. Perfect for those at the cusp of scaling and needing alignment in their messaging and structure.

£500/month

Features include:

  • Brand Story Development
  • Strategic Alignment Sessions
  • Monthly Progress Reports
  • Email Support
Choose Founder's Focus

Leadership Leap

Designed for senior teams in mid-sized companies facing leadership transitions, acquisitions, or cultural shifts. Provides comprehensive support to navigate these pivotal moments with clarity and confidence.

£1200/month

Features include:

  • Leadership Workshops
  • Cultural Inflection Analysis
  • Acquisition Strategy Support
  • Bi-Weekly Strategy Calls
  • Priority Email Support
Select Leadership Leap

Boardroom Brilliance

Tailored for boards and executive teams of large enterprises encountering strategic drift or ineffective messaging. This plan ensures your organisation stays on course and communicates effectively at all levels.

£2500/month

Features include:

  • Executive Strategy Sessions
  • Brand Messaging Overhaul
  • Quarterly Strategy Retreats
  • Full Access to Consultants
  • 24/7 Support Line
Get Boardroom Brilliance

Recent Insights and Thought Leadership

Strategy is derived from the art of thinking

Where Strategy meets Stewardship

Thinking in Fields began life as a blog in June 2022, born out of David Finch’s desire to explore leadership, value and decision-making beyond the noise of daily business.

David founded Purple Frog, a marketing agency that grew into a respected consultancy under his leadership, before leading it to a successful exit. He knows the pressure of being in the thick of things and how easy it is to lose strategic clarity.

Thinking in Fields now works with business owners, marketing leaders and senior teams who want to think better, act with intent, and avoid the all-too-familiar trap of strategy on paper but not in practice.

We guide. We don’t execute. We embed thinking, build alignment, and help teams move with shared purpose.

Our Expertise in Navigating Change

At Thinking in Fields, we specialise in guiding businesses through pivotal moments. Whether it's aligning your brand during a growth surge or redefining your strategy to resonate with current markets, our consultancy provides the insight needed to maintain momentum. Our team excels at transforming strategic drift into clear, actionable steps and ensuring your leadership transitions and cultural shifts are smooth and effective. We work closely with founders, senior teams, and boards to transform 'busy' into 'forward', crafting strategies that lead to sustainable success.

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Get in Touch with Us

Whether you're experiencing rapid growth, undergoing leadership changes, or facing strategic challenges, we're here to help. Reach out to Thinking in Fields to explore how we can align your brand and bring commercial clarity to your organisation.
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